{"id":7641,"date":"2023-06-30T14:55:06","date_gmt":"2023-06-30T14:55:06","guid":{"rendered":"https:\/\/www.colbert-innovation.eu\/?p=7641"},"modified":"2023-08-10T10:26:50","modified_gmt":"2023-08-10T10:26:50","slug":"use-of-the-trademark","status":"publish","type":"post","link":"https:\/\/www.colbert-innovation.eu\/en\/news\/use-of-the-trademark\/","title":{"rendered":"Use of the trademark"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7641\" class=\"elementor elementor-7641 elementor-7636\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f75d83 e-flex e-con-boxed e-con e-parent\" data-id=\"9f75d83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c4cb7b elementor-widget elementor-widget-heading\" data-id=\"9c4cb7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand preservation: The case of McDonald's and BIG MAC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6acb6c5 elementor-widget elementor-widget-heading\" data-id=\"6acb6c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">McDonald's challenge before the EUIPO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c2598 elementor-widget elementor-widget-text-editor\" data-id=\"f1c2598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pursuant a procedure before the European Union Intellectual Property Office (EUIPO), McDonald\u2019s almost lost its trademark BIG MAC on the basis that it was not used Indeed, according to the EUIPO, the prooves of use filed by McDonald\u2019s weren\u2019t adequate to demonstrate the use of the trademark.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16c554 elementor-widget elementor-widget-heading\" data-id=\"a16c554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">McDonald's appeal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100f496 elementor-widget elementor-widget-text-editor\" data-id=\"100f496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">During the Appeal procedure, McDonald\u2019s filed new prooves of use and the cancellation of the BIG MAC trademark (for sandwiches notably) has been revoked (EUIPO Case R 543\/2019-4).<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15bb19d elementor-widget elementor-widget-heading\" data-id=\"15bb19d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The importance of proof of use for your brands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3873c1 elementor-widget elementor-widget-text-editor\" data-id=\"b3873c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With regards to this procedure against BIG MAC, we remind you that it is essential to keep prooves of use of your trademark(s). Said prooves have to establish the place, the date, the intensity and the nature of the use.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8976c9a elementor-widget elementor-widget-heading\" data-id=\"8976c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types of proof of use<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016b882 elementor-widget elementor-widget-text-editor\" data-id=\"016b882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">They can be adverts, catalogues, press articles \u2026 and must associate the trademark(s) with the goods\/services for which the trademark(s) has\/have been registered.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9de375 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c9de375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.colbert-innovation.eu\/en\/brands\/protection-brand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Our trademark protection expertise<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand preservation: The case of McDonald&#8217;s and BIG MAC McDonald&#8217;s challenge before the EUIPO Pursuant a procedure before the European Union Intellectual Property Office (EUIPO), McDonald\u2019s almost lost its trademark BIG MAC on the basis that it was not used Indeed, according to the EUIPO, the prooves of use filed by McDonald\u2019s weren\u2019t adequate to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7648,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[31,32],"tags":[],"class_list":["post-7641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sector-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/posts\/7641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/comments?post=7641"}],"version-history":[{"count":5,"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/posts\/7641\/revisions"}],"predecessor-version":[{"id":7742,"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/posts\/7641\/revisions\/7742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/media\/7648"}],"wp:attachment":[{"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/media?parent=7641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/categories?post=7641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colbert-innovation.eu\/en\/wp-json\/wp\/v2\/tags?post=7641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}