Representation of a trademark at the World Intellectual Property Office (WIPO) :

New Opportunities for International Brands

Since February 1, 2023, one can protect an international sound, motion or other kind of multimedia trademark represented in digital format provided that the representation of the basic trademark is in the same format.

Farewell to Compulsory Graphic Representation

This ends the obligation to file a graphic representation of the trademark.

Understanding WIPO Contracting Party Conditions

Continuity of national provisions

However, each contracting party mentioned in the application will continue to apply its national provisions for accepting or rejecting the trademark application.

Beware of Restrictions in Certain Countries

Therefore, the contracting parties that require a graphic representation of the trademark might not grant protection to trademarks represented by a sound in MP3 format.

WIPO Accepted Formats for Filing Multimedia Trademark

Visual quality at its best

The formats accepted by WIPO for a visual representation are in JPEG, PNG, or TIFF format.

Immortalize the Sound of Your Brand

A sound file must be in WAV or MP3 format and not exceed 5 MB.

Bring Your Brand to Life with Animations

An animated or multimedia file must be in MP4 format and not exceed 20 MB.

Conclusion: Adapting to the Digital Age of Trademarks with WIPO

Summary of News and Opportunities

A recap of the changes and what they mean for international trademark applicants.

Tips for successful trademark registration

Recommendations for effectively navigating the new trademark filing system at WIPO.

Meet our team

Meet our team



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